It’s the future, and we’re living in it.
A new survey from the research firm eMarketer found that, with the exception of one big retail chain, the majority of men still buy clothes online.
However, that trend is shifting.
The eMarketers survey found that in the first quarter of 2019, men were buying an average of $3,848 in online merchandise.
That’s up by 8% from the same period in 2018.
The company estimates that online sales for men increased by nearly 7% from a year ago.
That trend is likely to continue.
“Men’s clothing sales are in the midst of a significant shift toward online shopping and have shown a marked increase over the past year,” the report said.
“The trend has accelerated in the last few quarters as online sales grow at an annual pace.”
In fact, the average age of online shoppers in 2019 was 43.6 years old.
But what’s the catch?
This is the age range where online shopping is typically done.
According to eMarkers, the top-selling men’s brands in 2019 were Levi Strauss, H&M, and H&M Classics.
The top-sellers in women’s brands included Louis Vuitton, Chanel, Ralph Lauren, and J.
Crew.
The average age at which men and women buy online clothing is still lower than the median age of 26 years old, which is 26.9.
Still, this is an improvement, and that could be a sign of things to come.
“It’s still a challenge for the average man,” said Jeff Henshaw, CEO of eMarkets.
“When we were starting our survey, we didn’t know what was happening online.
Now we know the average online shopper is actually a man.
So we’ve been able to identify a trend that’s going to be really helpful to us.”
The survey was conducted between September and October of this year.
It surveyed 2,097 people.
eMarker expects that number to grow by 25% to 3,500 people in 2020.
