The first day of fall brings a host of new styles to the fashion-conscious, from Halloween costumes and makeup to the spooky decorations of children’s homes.
But the season also brings a new kind of holiday spirit—a new brand of girl that has come to dominate Halloween costumes across the country.
And the brand’s newest wave is making a splash on the streets of New York City, with brands like L’Oréal, H&M and JCPenney announcing plans to feature more than 100 Halloween brands this fall.
With Halloween just around the corner, many of these brands have launched a variety of promotional campaigns to capitalize on the holiday’s excitement.
For instance, Hogue, the brand behind the popular Halloween costume, is launching a collection with 30 makeup artists to help make the event a more family-friendly affair.
Other brands are also taking their Halloween brand to new places, with L’Oreal launching a limited-edition line of nail polish and nail art that are available for purchase exclusively through its stores.
And some are even opening locations that feature a variety or styles of Halloween decorations.
For the most part, the trend is coming from a few brands, with the brand of clothing and accessory retailer Target announcing this week that it will be introducing new line of women’s Halloween clothing that will feature more of a family-oriented look.
“Target is excited to unveil this bold new range of women-focused Halloween merchandise in partnership with the most popular brands in the Halloween world, including H&M, L’Auberge and L’Amour,” the brand said in a statement.
“The new collection, designed by the designers at Target, features more than 30 high-quality women’s costumes inspired by Halloween traditions, including the popular pumpkin and clown motifs and the iconic face masks.”
The company has already announced the release of two of the new Halloween collections, the first being the H&amour Halloween Collection, which features three pieces: the Halloween mask, the Halloween costume and the Halloween scarf.
Target is also planning to release the Hogue Halloween Collection this fall, which includes a pair of gloves and a necklace.
Target has not announced any plans for other brand launches, but a spokeswoman said that the brand is “working hard” to create a “family-friendly” lineup.
In addition to H&ams Halloween Collection and the L’ Amour Halloween collection, Target is launching two new Halloween accessories: a Halloween dress and a mask.
Both items feature Halloween elements, including black and white print on the back and a Halloween face, but the new accessories are a lot more affordable, $30 each.
Target also said that it is adding a new line to its line of clothing that features masks, headdresses and costumes inspired from the movies, TV and video games.
For more on Halloween, check out the following articles:The first day that fall brings, we are seeing a number of new brands and Halloween merchandise hitting stores, with H&m, L.A. Cosmetics, JCPensney and other brands announcing their plans to launch new lines.
But these brands aren’t all creating new lines, and the trend has also taken its first steps into the street.
With a variety and styles of decorations and Halloween-themed clothing available, it makes sense for brands to step up their Halloween game.
For instance, the Hoya Halloween Collection includes a number products that are affordable, from the pumpkin mask to the Halloween sweater, and there are also new Halloween themed bags.
This means that the brands can offer a wider range of products, as well as a wider selection of Halloween-inspired accessories, than other brands have before.
For now, Hoya is focusing on the pumpkin and the clown motif, but that’s a trend that has taken off in the past few years, with companies like H&pmart and H&mgs releasing a collection of Halloween costumes in the spring.
