More than 1 million people have signed a petition calling on Target to remove the term “Women of color” from its clothing line and to stop using the term in marketing.
The petition, which has more than 2 million signatures, has been signed by more than 4,000 people.
The term “women of color,” which has been widely used in the past by major retailers such as Walmart, has led to an uptick in the number of women of color who have been labeled as such by retailers, the group says in its petition.
The petition says the term was introduced in 2013 by a retail marketing firm that is owned by the same parent company as the cosmetics giant, Unilever, which owns Nordstrom.
Target and Unileve said in a statement that the term is not an official label, and they do not employ any people of color.
The group’s petition also accuses the retailer of not acknowledging the “black experience” and is calling for the company to change its packaging to reflect its inclusion of the term.
The company has faced backlash from retailers who say the term perpetuates the idea that people of African descent are less capable of making good choices and can’t be trusted with the shopping habits of white people.
The backlash has also led to a boycott of the company by retailers such, Macy’s and JC Penney.
Target is also facing backlash from some retailers, including the Gap and Gap-owned TJ Maxx, who say they would no longer carry the clothing brand, which was sold under the “Women” brand name for decades.
Target has faced criticism for its “Women Of Color” label and has said it does not employ people of any race or ethnicity.