Men’s clothing stores are not the only ones struggling to compete with the increasing popularity of women’s apparel.
In the past few years, women have been selling more of their own clothing than men and women have more options when it comes to purchasing clothing than ever before.
Nowhere is this more evident than in men’s clothing, where women’s purchases are growing by leaps and bounds every year.
This year, women are expected to spend more than $2.3 billion on their own purchases, up from $1.6 billion in 2016, according to data from the International Federation of Women’s Business Owners (IFWB).
In 2017, women also saw a surge in purchases of clothing by men and boys, from $9.2 billion in 2017 to $16.9 billion in 2018, according the IFWB.
The increase in women’s spending is the result of the growing number of brands and styles available to women.
In 2017 alone, brands like H&M, Banana Republic, and H&M were among the biggest sellers, with sales rising 24 percent, 27 percent, and 25 percent, respectively, over 2016, while men’s sales grew 23 percent and 28 percent, according data from Retail Industry Data Corporation (RIDC).
While the growth of men’s apparel is significant, it’s still a small percentage of the overall apparel market.
As women’s fashion and fashion accessories have grown, so have their sales.
In fact, women’s sales have been growing at a rate of 10.5 percent per year, up nearly 60 percent from 2015.
This trend is likely to continue, as the demand for men’s clothes has exploded.
In 2016, the largest brands in the men’s department store category saw sales increase by a whopping 60 percent, surpassing women’s growth of 11.2 percent, data from research firm IFC Research showed.
For men, the number of men and boy’s clothing retailers grew by a staggering 67 percent, with more than half of all sales coming from brands that cater to men’s lifestyles.
For women, the biggest growth was in men and girl’s clothing retail, which grew by 40 percent and 31 percent, the IFC research showed.
As a result, the majority of men who shopped in 2017 were either men or girls.
Women’s clothing is still relatively small, but it is growing rapidly, and it’s becoming increasingly popular with men and men who buy it.
In 2019, the average men’s fashion retailer sold 1.6 million pairs of shoes, according TOFWB data, which is roughly one pair of shoes for every 13 men.
For girls, the figure was 0.6 shoes for each 13 girls, according IFC.
While men and girls are not spending more time in the stores and are still spending less on their fashion purchases, women and boys are now spending more money on their clothing purchases.
This is partially due to trends that are already in place, such as increased use of women-friendly clothing by younger women, said Shana Schubert, director of research for the IFBW, in a press release.
While the percentage of women buying their own clothes is growing, it is also growing at an alarming rate, especially among men.
In 2018, only 20 percent of men said they would buy their own shoes, down from 27 percent in 2019, according RIDC data.
This increase in female spending is attributed to women not feeling comfortable in traditional clothing stores and also because men’s shopping habits are increasingly being influenced by social media, such like Instagram and Facebook, which are often more focused on shopping with friends.
It’s also due to the growing popularity of social media platforms like Instagram, which has become a major outlet for women and women’s brands, such that the majority (53 percent) of women who visit Instagram are men, according a 2016 study by IFC that surveyed more than 1,400 fashion retailers.
According to Schuert, women will continue to buy more of the clothing that suits their tastes, even if it means buying less clothing.
“I think it is safe to say that women are going to continue to spend on their clothes as we move forward,” Schuet said.
“That’s a fact that we can’t really ignore.”
The biggest challenge for women’s clothes retailers in 2019 was the recession.
“Women still have a lot of pain in their lives, especially for the first few years of their marriage and with the financial pressures of their careers,” Schuebert said.
The economy suffered in the years following the 2008 financial crisis, as many men were forced out of the workforce and many of the jobs lost.
This led to many women struggling to make ends meet, as they relied on other sources of income, such the food stamp and unemployment benefits, according Schueter.
The growth of online shopping and social media has also played a major role in increasing the demand of women, Schuer said.
In 2020, the IFBWB estimated that 1.7 million women bought clothes