Google News article NEW DELHI: A study of the online marketplace Women’s Wear Daily (WWD) found that the number of Indian women purchasing women’s fashion apparel fell by 8% in 2016 compared to 2015, as consumers shifted to smaller brands and online retailers.
The decline in Indian women buying womenswear, however, was not as pronounced in 2017, the study found, as the market is expected to continue to grow in the coming years.
In the wake of the demonetisation drive, the Indian women’s apparel industry saw its largest-ever drop in sales, with the total number of women’s brands declining by 15% in the year to March 2017 from 26.4% in March 2017.
In 2017, WWD recorded a total of 5,539 brands, while in 2017 it recorded 1,076 brands, said the report by the consulting firm, Wiesman & Loeffler.
The study found that in the second quarter of 2018, women’s clothes sales in India dropped by 1.4%, from 2,902 to 2,818, while overall sales in the country fell by 0.2% in that period, according.
“In the first quarter of 2019, women-focused brands saw their sales fall by 1%, from 3,664 to 2) 2,082.
In the second, the decline was even sharper.
Overall, Woesman < Loesler’s study said women’s and men’s apparel sales declined by 1% and 2%, respectively.”
The study, by the consultancy, found that India’s apparel market grew by 4% in 2017 compared to 2016. “
Women’s clothing is still the fastest-growing segment of the overall market, with a projected growth of 10% in 2019, according the report.”
The study, by the consultancy, found that India’s apparel market grew by 4% in 2017 compared to 2016.
“The decline of women shopping in the first three months of 2018 is likely due to an increasing awareness of the new currency and demonetization,” the study said.
The report said that, in the last five years, India has witnessed a gradual shift in consumer preference towards the smaller-format brand and online retailer.
Women are opting to buy womens’ clothing online, and the growth of online retailers like Zara, Indias largest online retailer, has also led to a trend towards the women-oriented brands.
“These trends are likely to have a positive impact on the womens clothing market in 2019,” Wiesmann &.
“We expect women’s wear to grow rapidly in the next five years and to have continued impact on overall women’s shopping in 2019.”
The Woesmann <=&Loefflers report was conducted in partnership with Women’swear Daily and was commissioned by Indian Women’s Clothing Manufacturers Association.
The survey was conducted online from July 1 to October 31, 2017 among a random sample of 8,567 consumers in 20 cities across India.
The survey was done by a live, face-to-face, in-person interview with 1,000 consumers in India.
Wiesmans survey sample was representative of the general population of Indians aged 15 years and above.
The Wiesner &=<loeffelers study is part of a broader trend that shows a rapid increase in women shopping for womens clothes online, with an estimated 25% of women online buying in-store, said Wieserman &+loeser.