Carters, the Australian company which makes baby clothes for babies, has come under fire for selling clothes to boys.
In a blog post, the company said it was “committed to ensuring our customers are able to make their own choices about their clothing and how they dress”.
But it added: “We know that we need to make sure our customers have choices.”
What’s a baby?
Baby clothes are often marketed as a way to show off to other parents, but some critics argue that this is misleading.ABC News understands that Carters had raised concerns about some of the clothing’s packaging, which suggested it was for a boy’s age.
In one of the ads, a boy can be seen wearing a baby shirt that says: “I want a shirt for a baby.”
In another, he wears a t-shirt with a “Baby, This is what a grown-up looks like” label.
Carters is the first company to come under scrutiny over its sales of boys’ clothes.
In 2012, Australian women’s clothing retailer Victoria’s Secret was forced to apologise after an ad showed a baby in a tuxedo with a man’s handkerchief.
In Australia, it is illegal to sell baby clothes to men under the age of 18.
In an emailed statement to the ABC, Carters said it had not made any policy changes in relation to baby clothes.
“We have a zero tolerance policy on any merchandise that promotes a harmful or discriminatory behaviour towards any child or youth in any way, including but not limited to selling products that glorify the harmful behaviour of child or young person,” it said.
“The majority of the merchandise is for children and young people.”
It added that it was working with the Australian Competition and Consumer Commission to address concerns raised by customers.
The ABC understands Carters has also launched an investigation into the ad.
Topics:fashion,kids,children,child-care,childrens-and-family,women,consumers-and‑finance,children’s-health,childbirth,health,industry,australiaFirst posted March 02, 2019 19:31:59Contact Cathy RainsfordMore stories from Australia